Comportement cross-canaux/cross-enseignes de la génération Y: étude comparative avec la génération X et les Baby Boomers

Sandrine Heitz-Spahn ()
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Sandrine Heitz-Spahn: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Keywords: Cross-canaux; Cross-enseignes; Génération Y; Baby Boomers; Génération X (search for similar items in EconPapers)
Date: 2013-12-12
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Published in Colloque de recherche ISTEC : Thème : " Multicanal et Cross-canal ", ISTEC,École supérieure de commerce et marketing Dec 2013, Paris, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01375854

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