L’impact du parrainage sportif sur le public interne des PME parrains

Julien Jouny (), E. Rivier and Björn Walliser ()
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Julien Jouny: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours, CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
E. Rivier: ESSCA Research Lab - ESSCA - ESSCA – École supérieure des sciences commerciales d'Angers = ESSCA Business School
Björn Walliser: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Keywords: Involvement; Sponsorship; SME; Implication; PME; Parrainage sportif (search for similar items in EconPapers)
Date: 2014-05-14
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Published in Congrès AFM de Montpellier, AFM, Association française du Marketing, May 2014, Montpellier, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01375865

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