La pratique des collections exclusives: volonté stratégique vs. comportements des consommatrices

Christine Kratz
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Christine Kratz: ICN Business School, CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Keywords: Consommateur; comportement (search for similar items in EconPapers)
Date: 2013-04-19
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Published in Colloque « Sciences et décision marketing », Département Etudes et Recherche de Mod’ Spé Paris; Fédération Française du Prêt-à-Porter Féminin, Apr 2013, Paris, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01376042

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