Les attributs discriminants du parrainage en ligne. Le cas du parrainage des évènements virtuels

Alina Simion and Björn Walliser ()
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Björn Walliser: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Keywords: Parrainage; en; ligne (search for similar items in EconPapers)
Date: 2014-09-12
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Published in 13ème Journée de recherche en e-marketing, Sep 2014, paris, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01376603

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