The relationship between sports sponsorship announcements and the stock prices of sponsors: an event study

Sébastien Soulez ()
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Sébastien Soulez: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Keywords: Sports sponsorship announcements; Stock prices (search for similar items in EconPapers)
Date: 2013-03-29
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Published in 6th International Research Days on Marketing Communications, Mar 2013, Nancy, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01376607

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