L’engagement comportemental civique du consommateur facteur de succès d’un territoire

Helene Yildiz

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Keywords: Consommateurs; et; territoire (search for similar items in EconPapers)
Date: 2014-05
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Published in Congrès AFM de Montpellier, AFM, Association française du Marketing, May 2014, Montpellier, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01376623

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