L'influence des caractéristiques contingentes d'un film sur le box-office

Orélien Berge ()
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Orélien Berge: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université

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Abstract: Although commercial performance of a movie is an important issue for managers, the results of marketing researches is conflicting. This paper attempts to objectify the statistical measure at the box office with few operators measured only by objective scales. The results, presented by a structural equation modeling, allows us to demonstrate that box office is explained by specific variables (word-of-mouth) and social influence (new concept : crowdscoring)

Keywords: Box-office; Marketing (search for similar items in EconPapers)
Date: 2015-03
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Published in Revue Française du Marketing, 2015, 03/2015 (251), pp. 5-19

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01376863

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