L’influence de l’aide donnée au client sur sa productivité et sa confiance envers l’enseigne en grande distribution

Lionel Nicod () and Sylvie Llosa ()
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Lionel Nicod: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Keywords: Services; Distribution; productivité; aide au client; Education du client (search for similar items in EconPapers)
Date: 2014
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Published in Colloque Etienne Thil, 2014, Paris, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01392619

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