La consommation des produits de la mer par l’enfant. Analyse des paradoxes induits par les médiateurs culturels marchands.”

Valérie-Inés de la Ville () and Sofia Mestari-Laurent
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Valérie-Inés de la Ville: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université, Axe 2 (2011-2016) : « Marchés, Cultures de consommation, Autonomie et Migrations » (MSHS Poitiers) - MSHS de Poitiers - Maison des sciences de l'homme et de la société de Poitiers - UP - Université de Poitiers = University of Poitiers - CNRS - Centre National de la Recherche Scientifique
Sofia Mestari-Laurent: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université

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Abstract: Research point out that socialization in childhood with seafood maximizes the probability of there being part of the diet of adults. However, studies focusing on the barriers and motivations to introduce seafood in the child's diet are rare... A first exploratory study including observations outlets and interviews with consumers helped us brush the diversity of contexts in which seafood encounter adult consumers and perceptions and questions as they formulated about them. It follows from these observations that the seafood, which have long been considered as healthy food and acclaimed for their nutritional and energy inputs, are available in various outlets and offered in a variety of production and conservation techniques, are often perceived as potentially "dangerous." A second study of 21 young mothers on issues related to the introduction of seafood in the diet of children, revealed a number of French parent anxieties about these products. The analysis of cultural representations and risks perceived by mothers in connection with the consumption of seafood by children underscores the ambivalent role of various cultural mediators from the commercial world (Branding, labeling, advertising, packaging, certifications, conservation techniques, etc.) in easing or strengthening of these fears. It seems to us that the difficulty of the mother to decide whether to introduce seafood in the diet of young children can be analysed as the result of an interlocking paradoxes at various levels leading to "block" the decision of the mother.

Keywords: Paradoxes; seafood; mother; child consumption; cultural mediators decisions.; produits de la mer; mère; consommation enfantine; médiateurs culturels; décisions . (search for similar items in EconPapers)
Date: 2015-11-24
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Published in Les approches paradoxales en management : formes, usages, dynamiques, IAE of Poitiers, Nov 2015, Poitiers, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01398117

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