Marketing employees' learning through contact with marketing service providers (MSPs): analysis and deconstruction of the transmitted knowledge flow

Helene Moraux and Pierre Volle ()
Additional contact information
Helene Moraux: EM Strasbourg - École de Management de Strasbourg = EM Strasbourg Business School
Pierre Volle: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

Post-Print from HAL

Abstract: Facing a more and more complex and moving environment, marketing employees must constantly reinforce their knowledge and their skills. To do so, they can rely on marketing service providers (MSPs) and take advantage of their working interactions to learn. It is then important to get interest in the marketing knowledge flow transmitted by these MSPs during working interactions. This research precisely aims at analyzing and deconstructing the transmitted marketing knowledge flow, using the concept of "marketing assets". We therefore deconstruct the marketing knowledge flow transmitted by MSPs to marketing employees into marketing "resources", marketing "capabilities" and marketing "competences".

Keywords: Inter-organizational learning; Knowledge transfer; Marketing knowledge; Marketing assets; Marketing resources; Marketing capabilities; Marketing competences; Marketing employees; Marketing service providers (search for similar items in EconPapers)
Date: 2015-05
References: Add references at CitEc
Citations:

Published in 45th European Marketing Academy Conference (EMAC 2015), May 2015, Leuven, Belgium

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01398665

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().