Which stability for marketing channels ? The case of short food supply chains in French agriculture

Magali Aubert () and Geoffroy Enjolras
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Magali Aubert: UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - Montpellier SupAgro - Centre international d'études supérieures en sciences agronomiques - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier

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Abstract: Short food supply chains are now recognized marketing channels in French agriculture and are adopted widely by some sectors. This article is part of the growing body of studies on short food supply chains by proposing a study of the dynamics of the adoption of retail selling. The analysis relies on the FADN database for the years 2006 to 2012 and considers farms continuously operating over this period. Descriptive statistics are complemented by a two-step Heckman selection model that considers the duration of retail selling adoption, conditioned by the fact that farmers decide at first to adopt or not such marketing strategy. The analysis identifies that the adoption of such strategy is quite stable over the years. The econometric results confirm the link between the farmer's level of education, the use of workforce, phytosanitary products and the adoption of short marketing channels. They highlight the relationship between the reduction of workforce and phytosanitary products, the implementation of a sound financial situation, as well as sectorial peculiarities in the duration of adoption of retail selling. By contributing to a deeper understanding of short marketing modes, these results reflect the emergence of a specific model of farms centered on the use of short food supply chains.

Keywords: retail selling; FADN; wine-growing; market gardening; fruit production; heckman (search for similar items in EconPapers)
Date: 2016-10-27
New Economics Papers: this item is included in nep-agr and nep-mkt
Note: View the original document on HAL open archive server: https://hal.science/hal-01404562v1
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Published in 149. EAAE Seminar ‘Structural change in agri-food chains: new relations between farm sector, food industry and retail sector’, Institut National de Recherche Agronomique (INRA). UMR Structures et Marchés Agricoles, Ressources et Territoires (1302)., Oct 2016, Rennes, France. 21 p

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Working Paper: Which stability for marketing channels? The case of short food supply chains in French agriculture (2016)
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