The double-edge effect of donation size in retailers charity promotions: When scepticism cools the warm-glow effect

Aida Mimouni -Chaabane and Béatrice Parguel ()
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Aida Mimouni -Chaabane: UCP - Université de Cergy Pontoise - Université Paris-Seine
Béatrice Parguel: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Keywords: marketing; public policy (search for similar items in EconPapers)
Date: 2016-06
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Citations: View citations in EconPapers (1)

Published in Public Policy & Marketing Conference, Jun 2016, San Luis Obispo, United States

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01406757

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