Nudging creativity: The effect of priming on individual ideation

Marine Agogué, Mathieu Cassotti (), Sophie Hooge () and Béatrice Parguel ()
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Marine Agogué: HEC Montréal - HEC Montréal
Mathieu Cassotti: LaPsyDÉ - UMR 8240 - Laboratoire de psychologie du développement et de l'éducation de l'enfant - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UPD5 - Université Paris Descartes - Paris 5 - CNRS - Centre National de la Recherche Scientifique
Sophie Hooge: CGS i3 - Centre de Gestion Scientifique i3 - Mines Paris - PSL (École nationale supérieure des mines de Paris) - PSL - Université Paris Sciences et Lettres - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique
Béatrice Parguel: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Abstract: Creative thinking is not always a flawless process and obstacles can constrain the ability of individuals, teams and firms to formulate innovative proposals. Many methodologies have been proposed to enhance creative capabilities in organizations, yet their efficiency usually requires the investment of many resources. Building on the notion of nudge, this paper aims at exploring frugal strategies to stimulate creative ideation in the early phases of product development. We conducted an experiment to explore the potential nudging of creativity during an ideation session. We show that labelling individuals as being very creative has a performative impact on the type of ideas produced by individuals

Keywords: Creativity; creative thinking; nudge theory; priming; experiments; nudge (search for similar items in EconPapers)
Date: 2015-11
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Citations: View citations in EconPapers (1)

Published in ANZMAC Conference, Nov 2015, Sydney, Austria

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01412303

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