How to Avoid Dependence in the Videogame Industry: The Case of Ankama

Sébastien Brion and Romain Gandia ()
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Romain Gandia: IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc, CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université

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Abstract: Despite its economic importance and leading position in the entertainment industry, the videogame sector suffers from financial and technological constraints, driven by dominant actors seeking to increase consumer lock-in. Avoidance of this dependence is a key strategic issue for a large number of SMEs. The purpose of this article is twofold: to analyze the phenomenon of resource dependence in the traditional console videogame segment and the consequences for SMEs (developers); and, in light of the lack of empirical research on avoidance strategy, to examine the strategic mechanisms available for SMEs to avoid dependence. The authors use a qualitative and longitudinal case study to show how dependence can be avoided through the implementation of endogenous mechanisms and mechanisms that enable the growth and evolution of a company beyond the boundaries of the industry.

Keywords: avoidance strategy; innovation; Dependence; SME; videogame industry (search for similar items in EconPapers)
Date: 2016
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Published in International Journal of Arts Management, 2016

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01414510

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