The right age to feel green – Age as a moderator of social labeling influence on children’s pro‐environmental behaviors

Julien Bourjot-Deparis, Karine Charry and Béatrice Parguel ()
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Julien Bourjot-Deparis: IDEFS - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres, Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres, DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Béatrice Parguel: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Keywords: environment; environnement; Marketing; Label; comportement consommateur (search for similar items in EconPapers)
Date: 2014-07
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Published in Global Marketing Conference, Jul 2014, Singapour, Singapore

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01414832

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