The experience of risk in families: conceptualisations and implications for transformative consumer research

Simone Pettigrew, Laurel Anderson, Wendy Boland, Valérie-Inés de la Ville (), Ilaisaane M E Fifita, Marie Hélène Fosse-Gomez, Marie Kindt, Laura Luukkanen, Ingrid Martin, Lucie K. Ozanne, Dante M. Pirouz, Andrea Prothero and Tony Stovall
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Valérie-Inés de la Ville: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université, Axe 2 (2011-2016) : « Marchés, Cultures de consommation, Autonomie et Migrations » (MSHS Poitiers) - MSHS de Poitiers - Maison des sciences de l'homme et de la société de Poitiers - UP - Université de Poitiers = University of Poitiers - CNRS - Centre National de la Recherche Scientifique

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Abstract: Families represent an important context for understanding and addressing the various forms of risk experienced by consumers. This article defines and discusses the concept of risk as it applies to the familial unit, with a particular focus on the liminal transitions that occur within families and the resiliency required for families to identify and adopt effective coping strategies to manage these transitions. A framework is proposed that offers researchers an approach for applying concepts related to family risk to various consumption-related problems and issues. This framework constitutes a starting point that can be developed and expanded to facilitate a deeper understanding of the internal and external forces that influence families and their well-being, and the role consumption plays therein. Potential avenues for future transformative consumer research are proposed in this important but under-developed field.

Keywords: risk; resilience; transformative consumer research; liminality; family (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (4)

Published in Journal of Marketing Management, 2014, ⟨10.1080/0267257X.2014.955044⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01417080

DOI: 10.1080/0267257X.2014.955044

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