How does the choice of a marketing channel influence the adoption of organic farming ?

Magali Aubert (), Geoffroy Enjolras and Zouhair Bouhsina
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Magali Aubert: UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - Montpellier SupAgro - Centre international d'études supérieures en sciences agronomiques - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier

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Abstract: Recent sanitary crises have emphasized the need for alternative food networks. The intended objectives are mainly to improve the quality of food production and marketing channels. Because changes in the food supply chains appear to be closely linked to changes in agricultural processes, this paper tackles the issue of the influence of marketing channels on the type of farming, towards organic farming. The question is salient for fruit production which is an intense consumer of phytosanitary products and for France, a country which has adopted and reinforced regulations in favour of the environment. A statistical analysis complemented with econometric models allows to measure the close link between marketing channels and organic farming. The data are issued from the 2012 "Orchard Survey", a census of French farms which provides an overview of marketing channels and phytosanitary practices. We focus mainly on two main productions, apples and apricots. The results show that there exists a strong and differentiated influence of marketing channels on environment-friendly practices. Direct selling increases the adoption of organic farming while belonging to producer organizations leads to contrasted effects.

Keywords: marketing channels; organic farming; fruit production; orchard survey; crab apples; on-farm sale; marketing; product quality; agricultural production; groupement de producteurs; commercialisation; agriculture biologique; circuit de distribution; fruit; pomme; abricot; vente directe; qualité des produits; traitement phytosanitaire; production agricole; France (search for similar items in EconPapers)
Date: 2016-12-08
Note: View the original document on HAL open archive server: https://hal.science/hal-01419767v1
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Published in 10. Journées de recherches en sciences sociales (JRSS), Société Française d'Economie Rurale (SFER). FRA.; Centre de Coopération Internationale en Recherche Agronomique pour le Développement (CIRAD). FRA.; Institut National de la Recherche Agronomique (INRA). FRA., Dec 2016, Paris, France. 16 p

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Working Paper: How does the choice of a marketing channel influence the adoption of organic farming ? (2016)
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