Un regard croisé sur les compétences du consommateur: vers une nouvelle typologie

Audrey Bonnemaizon (), Oleg Curbatov () and Marie Louyot-Gallicher
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Audrey Bonnemaizon: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12
Oleg Curbatov: CEPN - Centre d'Economie de l'Université Paris Nord - UP13 - Université Paris 13 - USPC - Université Sorbonne Paris Cité - CNRS - Centre National de la Recherche Scientifique
Marie Louyot-Gallicher: CREG - Centre de recherche et d'études en gestion - UPPA - Université de Pau et des Pays de l'Adour

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Abstract: This communication reports on the progress of a research based on a conceptual analysis of consumer's competencies, as defined in marketing research, but also in management and education sciences. This crossed analysis is conducted to propose a new competencies' typology through a best understanding of the double value created by the consumer and the firm. The conceptual framework is illustrated with examples based on various observation devices and on a secondary exploitation of research attempting to show the managerial implications. It takes into account the polysemy of the notion of competence and the difficulty to give strict definitions and it tries to contribute to the enrichment of current theoretical and managerial works which are based on the concept of consumer's generalist competencies.

Keywords: competencies; consumer; marketing; management; education sciences; Sciences de l'Education; Sciences de Gestion; Connaissance Client; Competence Client; Knowledge Marketing (search for similar items in EconPapers)
Date: 2010-01-21
Note: View the original document on HAL open archive server: https://hal.science/hal-01423674v1
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Citations: View citations in EconPapers (1)

Published in 9th Trend Marketing International Conference, ESCP Europe, Université Ca'Foscari Venise, Jan 2010, Venise, Italie

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