Tourists’ participation and preference-related belief in co-creating value of experience: a nature-based perspective

Che-Jen Su, Anne-Marie Lebrun (anne-marie.lebrun@u-bourgogne.fr), Patrick Bouchet, Jun-Ren Wang, Nicolas Lorgnier and Jin-Hsing Yang
Additional contact information
Che-Jen Su: Fu Jen Catholic University
Anne-Marie Lebrun: UFR Sciences du Sport (STAPS) (Université de Bourgogne) - UB - Université de Bourgogne
Patrick Bouchet: UFR Sciences du Sport (STAPS) (Université de Bourgogne) - UB - Université de Bourgogne
Jun-Ren Wang: National Taïwan Sport University
Nicolas Lorgnier: Canisius College [Buffalo]
Jin-Hsing Yang: National Taiwan University of Science and Technology

Post-Print from HAL

Abstract: We draw theoretical support from the concept of customer participation and cognitive dissonance theory to investigate the moderating effects of the preference-related belief of nature-based tourists, that is, the New Environmental Paradigm (NEP), on relationships between tourist experiential components and outcomes. The responses of 500 visitors to the Yangmingshan National Park, Taiwan indicate that actively participative experiences (APEs)-that is, education and escapism-are more positively related than passively participative experiences (PPEs)-that is, entertainment and esthetics-to pleasure and memorability. Furthermore, tourists' NEP appears to reinforce the effects of APEs and to weaken the effects of PPEs. We also found that tourists' NEP has a stronger reinforcing effect than a weakening effect. Our study contributes further evidence to current insights into the importance of tourists' participation in co-creating value of tourist experiences.

Keywords: Cognitive dissonance; Customer participation; New environmental paradigm (NEP); Value co-creation; pro-environmental behavior; financial services; national-park; motivation; leaders; satisfaction; performance; perceptions; consistency; complexity (search for similar items in EconPapers)
Date: 2016-12
References: Add references at CitEc
Citations: View citations in EconPapers (7)

Published in Service Business, 2016, 10 (4), pp.823 - 846. ⟨10.1007/s11628-015-0292-z⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01426631

DOI: 10.1007/s11628-015-0292-z

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD (hal@ccsd.cnrs.fr).