Coopetition innovation contests: design and effects on user behaviors

Zhenzhen Zhao (), Mehdi-Alexandre Elmoukhliss (), Damien Renard () and Christine Balagué ()
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Zhenzhen Zhao: ISC Paris - Institut Supérieur du Commerce de Paris, IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris]
Mehdi-Alexandre Elmoukhliss: IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - TEM - Télécom Ecole de Management
Damien Renard: LASCO - Laboratoire d'Analyse des Systèmes de Communication des Organisations - UCL - Université Catholique de Louvain = Catholic University of Louvain - Centre de Recherche en Communication (RECOM)
Christine Balagué: IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - TEM - Télécom Ecole de Management

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Abstract: Organizations develop innovation contests to collect ideas generated by online users. Research has shown that many innovation contests belong to coopetitive platforms which are hybrid models aiming to promote both competition and cooperation within the platforms. Since coopetition in innovation contests is an emerging construct, our research aims to understand how coopetitive innovation contests are organized, particularly what competitive and cooperative features are and how they function together to create coopetitive model, and to study how these models impact on the performance of users. Our contribution is threefold: firstly we propose a classification of both competitive and cooperative features based on social interdependence theory. Secondly we conduct a content analysis of 45 innovation contests, results show that depending on the variations between competitive and cooperative features, the innovation contests are classified in three different coopetitive categories: classic outsourcing, co-creation, and collective intelligence. Thirdly to study the impact of different models on user behaviors, we conduct an experimentation with 177 students to generate ideas to an innovation contest. The results show that the coopetitive model generates more ideas and leads more positive attitudes toward the organization.

Keywords: Competition; Cooperation; Innovation contest; Coopetition (search for similar items in EconPapers)
Date: 2016-03-03
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Published in ICTO 2016 : information and Communication Technologies in Organizations and Society, Mar 2016, Paris, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01427986

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