The analysis of a failed collective strategy. The case of 1001Libraires.com in the book business

Analyse d'une stratégie collective manquée. Le cas de 1001Libraires.com dans le commerce du livre

Carole Poirel ()
Additional contact information
Carole Poirel: CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université

Post-Print from HAL

Abstract: This article proposes to analyze a strategic case of failure 1001libraires.com while being based on the work devoted to the collective strategies. If the project met compared to the latter a set of economic conditions favorable to its success, it functioned only one year revealing the difficulties of management of the collective action in the profession. The semi-directing talks led near key actors of the portal, showed that the individual objectives were not from the beginning, sufficiently convergent to make the collective project viable and that this original incompatibility generated strategic choices of compromise which were in adequacy neither with the market needs nor with the mobilized financial resources.

Keywords: Stratégie collective; Etude de cas; Mutualisation; Distribution commerciale; Produits culturels (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations:

Published in Management international = International management = Gestión internacional, 2015, 19 (2), pp.64-82

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01428892

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().