A proposed integrated model of resistance to anti-smoking message

Marie-Laure Mourre () and Patricia Gurviez ()
Additional contact information
Marie-Laure Mourre: GrilsG - ISG - Institut supérieur de gestion
Patricia Gurviez: GENIAL - Ingénierie, Procédés, Aliments - INRA - Institut National de la Recherche Agronomique - AgroParisTech

Post-Print from HAL

Abstract: We propose and test an extension of the planned behavior model to reflect resistance to preventive public health messages. Our results relate to an anti-smoking advertisement and show that the detection of persuasive intent, a promotion-oriented regulatory focus and perceived behavioral control lead to an increase in resistance to persuasion.

Keywords: model; persuasion; prevention; resistance; tobacco (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations:

Published in Recherche et Applications en Marketing (French Edition), 2015, 30 (3), pp.33-60. ⟨10.1177/2051570715594111⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01432621

DOI: 10.1177/2051570715594111

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().