A Dynamic Retrospective Analysis of the Development of Customer Resistance in Customer/Property-Developer Relationships

Shérazade Gatfaoui (), Rola Hussant-Zébian () and Delphine Martinenq
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Shérazade Gatfaoui: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12
Rola Hussant-Zébian: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12
Delphine Martinenq: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12

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Abstract: This paper analyzes the conception, mechanisms and development processes of customer resistance during the customer/property developerrelationship. A qualitative longitudinal study based on 10 retrospective interviews with unsatisfied customers was carried out. The study focuses on the general development process of customer resistance, four different process models of resistance development, and the change from individual to collective resistance which can occur in the customer/developer relationship.Keywords:Customer/Property developer relationship, Process models of customer resistance, Complaining behavior, Retrospective interviews.

Keywords: Customer/Property developer relationship; Process models of customer resistance; Complaining behavior; Retrospe ctive interviews. (search for similar items in EconPapers)
Date: 2011-07
Note: View the original document on HAL open archive server: https://hal.science/hal-01435440v1
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Published in LCBR European Marketing Conference 2011, The Lupcon Center for Business Research, Jul 2011, Frankfurt am Main, Germany

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