Recherche et implications en marketing: l'intégration du développement durable

Béatrice Parguel (), Elisa Monnot, Fanny Reniou (), Florence Benoît-Moreau and Fabrice Larceneux ()
Additional contact information
Béatrice Parguel: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Fanny Reniou: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12
Florence Benoît-Moreau: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Fabrice Larceneux: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

Post-Print from HAL

Abstract: This article explores the diffusion of sustainable development within the implications of French speaking marketing research through a textual analysis of five recent AFM Congresses proceedings and through an interpretation based on Bourdieu's sociological framework. It ends up with a discussion about the evolution of marketing research.

Keywords: Marketing; développement durable; recherche en marketing; implications de la recherche; performativité; analyse textuelle; sustainable development; marketing research; research implications; performativity; textual analysis (search for similar items in EconPapers)
Date: 2014-05
References: Add references at CitEc
Citations:

Published in AFM Congress, May 2014, Montpellier, France

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
Working Paper: Recherche et implications en marketing: l’intégration du développement durable (2014)
Working Paper: Recherche et implications en marketing: l'intégration du développement durable (2014)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01441449

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().