Crise économique et grande distribution: ressenti des managers et solutions managériales

Jean-François Notebaert () and Laurence Attuel-Mendes ()
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Jean-François Notebaert: IAE Dijon - Institut d'Administration des Entreprises (IAE) - Dijon - UB - Université de Bourgogne, CREGO - Centre de Recherche en Gestion des Organisations (EA 7317) - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]
Laurence Attuel-Mendes: CEREN - CEREN, Centre de Recherche sur l'ENtreprise [Dijon] - BSB - Burgundy School of Business (BSB) - Ecole Supérieure de Commerce de Dijon Bourgogne (ESC)

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Abstract: Mass retail, since the postwar boom, has developed a mass distribution suitable for mass production flow. However, with the insecurity and impoverishment of consumers, this business model evolves. Some individuals, disaffiliated, are no longer financially able to get their supplies in major outlets and overall, French have changed their buying behavior. This article aims to analyze, through a qualitative study, how the crisis is perceived by department managers and managerial solutions tracks that could be implemented in a crisis context. The originality of this research lies in the chosen angle, that of department managers' perception since they are in front line to see one of the consequences of the crisis at two levels: impoverishment of part of households and its impact on employees in an HR dimension.

Keywords: Poverty; Consumption; Retail sector; Proximity; Précarité; Consommation; Grande distribution; Proximité (search for similar items in EconPapers)
Date: 2016
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Published in Revue de Management et de Stratégie - RMS, 2016, 3-5, pp.33-52

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01444965

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