Écoblanchiment: quand les 4X4 sauvent la planète
Jean-François Notebaert () and
Wilfrid Séjeau
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Jean-François Notebaert: IUT Dijon - Institut Universitaire de Technologie - Dijon/Auxerre - UB - Université de Bourgogne
Wilfrid Séjeau: Conseil Régional de Bourgogne
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Abstract:
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Keywords: Green marketing; Industrial management; Environmental aspetcs; Communication en marketing; Gestion d'entreprise; Aspect environnemental; Marketing vert (search for similar items in EconPapers)
Date: 2010
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Published in les Petits matins, impr. 2010, 8, 2010, Essai (Paris), 978-2-915879-68-1
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01446172
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