L'affectif dans les comportements d'achat et de consommation

Christian Derbaix and Marc Filser
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Christian Derbaix: LACC - Laboratoire d 'Analyse du Comportement du Consommateur - FUCAM - Facultés Universitaires Catholiques de Mons

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Abstract: ...

Keywords: Attitudes; Consumers; Persuasion (Psychology); Attachement; Consommateurs; Marketing comportemental; Persuasion (psychologie) (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (3)

Published in Economica, impr. 2010, 2010, Gestion, 978-2-7178-5984-3

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01446174

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