From the “customer experience management” to the “customer experience memory management” and to the retailer-customer relationship

Michaël Flacandji
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Michaël Flacandji: CREGO - Centre de Recherche en Gestion des Organisations (EA 7317) - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]

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Keywords: Customer; experience (search for similar items in EconPapers)
Date: 2016-07-19
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Published in 19th AMS World Marketing Congress : Marketing at the Confluence between Entertainment and Analytics, Academy of Marketing Science, Jul 2016, Paris, France

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