Customer orientation and firm’s business performance: A moderated mediation model of environmental customer innovation and contextual factors

Sanja Pekovic and Sylvie Rolland
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Sanja Pekovic: UCG - University of Montenegro
Sylvie Rolland: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Abstract: The purpose of this study is to develop a better theoretical and empirical understanding of the causal and contextual mechanisms explaining the relationship between customer orientation and business performance.

Keywords: Sustainable development; Contingency theory; Customer orientation; Empirical research; Studies; Retailing; Market orientation; Research; Mediation; Consumer behavior; Variables; Sustainability (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (6)

Published in European Journal of Marketing, 2016, 50 (12)

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01450934

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