La mise en oeuvre du changement de business model: les apports du modèle 4C

Lionel Garreau, Raphaël Maucuer () and Alexis Laszczuk
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Lionel Garreau: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Raphaël Maucuer: ESSCA - ESSCA – École supérieure des sciences commerciales d'Angers = ESSCA Business School
Alexis Laszczuk: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Abstract: Current business model research enables the specification of business model change but does not shed light on managerial levers of this change. Our research draws on the 4C model (Miller et Le Breton Miller, 2010) to fill this gap. We use an empirical study based on four businesses of the Internet sector to identify the relation between business model evolution types and their managerial levers. The stress on business model change implementation invites us to provide an embodied vision of the business model.

Keywords: Business model; Modèle 4C; Stratégie; 4C model; Modelo 4C; Estrategia; Evolució; Modelos de negocio; Strategy; Evolution (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (3)

Published in Management international = International management = Gestión internacional, 2015, 19 (3), pp.169-183

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01464285

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