Foundations of Corporate Heritage: A French Perspective

Virginie de Barnier () and Fabien Pecot
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Virginie de Barnier: AMU - Aix Marseille Université
Fabien Pecot: TBS - Toulouse Business School

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Abstract: Heritage is increasingly recognised as a significant corporate concern, with corporate heritage brands and identities often forming an important part of a nation's patrimony. Foundations of Corporate Heritage explains the principles, processes, strategic significance – and challenges – of corporate heritage formation and management. This scholarly but accessible anthology includes seminal articles on the territory and also includes five new contributions with questions for study and reflection with students on executive/taught courses in mind.

Keywords: Economics; Finance; Business & Industry Business; Management and Accounting Marketing Advertising Brand Management Consumer Behaviour Marketing Communications (search for similar items in EconPapers)
Date: 2017
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Published in Foundations of Corporate Heritage, Routledge, 2017, ISBN-13: 978-1138833555

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01466419

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