Quand la rivalité signifie la guerre: les décisions stratégiques des sponsors dans la concurrence entre standards de qualité

Anne Mione () and Maya Leroy ()
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Maya Leroy: AgroParisTech, ERFI - Equipe de Recherche sur la Firme et l'Industrie - UM - Université de Montpellier

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Date: 2011
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Published in XXème Conférence de l’Association Internationale de Management Stratégique (AIMS), 2011, Nantes, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01466532

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