Consumer Neoteny: An Evolutionary Perspective on Childlike Behavior in Consumer Society

Mathieu Alemany Oliver
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Mathieu Alemany Oliver: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Abstract: This research explores childlike consumer behavior from an evolutionary perspective. More specifically, it uses the concept of neoteny to show that the retention of ancestors' juvenile characteristics is related to specific behaviors. The results of factor analyses conducted on a UK sample (n = 499) and a French sample (n = 292) 7 years later indicate four dimensions of childlike consumer behavior, namely, stimulus seeking, reality conflict, escapism, and control of aggression.

Keywords: evolutionary psychology; neoteny; paedomorphosis; consumer behavior; childlike behavior (search for similar items in EconPapers)
Date: 2016
New Economics Papers: this item is included in nep-evo and nep-hme
Note: View the original document on HAL open archive server: https://amu.hal.science/hal-01466840v1
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Published in Evolutionary Psychology: an International Journal of Evolutionary Approaches to Psychology and Behavior, 2016, ⟨10.1177/1474704916661825⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01466840

DOI: 10.1177/1474704916661825

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