La gratuité des musées et des monuments: qu’en pensent les publics en France ?

Anne Gombault (), Caroline Urbain (), Dominique Bourgeon-Renault (), Marine Le Gall-Ely () and Christine Petr ()
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Anne Gombault: Kedge Business School [Talence]
Caroline Urbain: LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes
Dominique Bourgeon-Renault: CREGO - Centre de Recherche en Gestion des Organisations (EA 7317) - UB - Université de Bourgogne - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]
Marine Le Gall-Ely: ICI - Laboratoire Information, Coordination, Incitations - UEB - Université européenne de Bretagne - European University of Brittany - UBO - Université de Brest - Télécom Bretagne - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest
Christine Petr: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique, IGR-IAE Rennes - Institut de Gestion de Rennes - Institut d'Administration des Entreprises - Rennes - UR - Université de Rennes

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Abstract: The question of free admission has generated numerous debates, highlighting various viewpoints of professionals involved in Culture, effects on the measured volumes of attendance and on the management of museums and monuments. One question has been left aside: that of the reception of free admission measures by the destined audiences. The analysis of the representations of these measures, which are found to be multiple, contradictory and not very congruent with the ideals put forth by the institutions themselves, shows the subtlety of the complex interactions between the tariff amount, the comprehension of a cultural policy, impact on the representations of museums and monuments and frequentation of these venues. This analysis thus points to a renewal of the marketing of free admission offers, in terms of the validation of proposed cultural content as well as through positioning, segmentation and communication of these measures.

Keywords: democratization; free access; public of the culture; public policies; publics de la culture; politiques publiques; démocratisation; gratuité; musées (search for similar items in EconPapers)
Date: 2015-07-08
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Published in Département des études, de la prospective et des statistiques, pp.12, 2015, Culture études, 9782111398818

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01467414

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