Les calculs sur données-client massives sont-ils trop importants pour être laissés aux analystes marketing ?

Jean-Louis Moulins (), Salerno Francis and Michel Calciu
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Jean-Louis Moulins: CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université
Salerno Francis: LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique

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Keywords: Big; Data; Analytics (search for similar items in EconPapers)
Date: 2016-12
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Published in Statistique et Société, 2016, 4 (3), pp.37-48

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