E-advertising Formats and Intrusion Perceived

Les formats de publicité sur internet et l'intrusion perçue

Laure Perraud ()
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Laure Perraud: LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique

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Abstract: E-advertising Formats and Intrusion Perceived Abstract : The aim of this paper is firstly to define intrusive advertising based on marketing and in psychology literature. We identify the elements favoring the intrusion perceived as well as the intrusive attributes of the formats of advertising. We also envisage the consequences of the intrusion perceived for the main actors of the publicity.

Keywords: intrusive advertising; advertising formats; internet; intrusion publicitaire; format de publicité (search for similar items in EconPapers)
Date: 2013
Note: View the original document on HAL open archive server: https://hal.science/hal-01468965v1
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Published in La communication numérique demain Quels impacts sur la stratégie, le management et les ressources humaines ?, 2013, 9782954337944

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01468965

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