Exploratory Study of the Intrusion Perceived On E-advertising Formats: In Search of a Classification

Étude exploratoire de l’intrusion perçue envers les formats de publicité sur Internet: à la recherche d’une classification

Laure Perraud ()
Additional contact information
Laure Perraud: LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique

Post-Print from HAL

Abstract: The aim of this paper is firstly to define intrusive advertising based on psychology literature and an exploratory qualitative study with 18 participants. We then propose a classification of advertising formats available to advertisers according to their intrusive characteristics, in particular regard to their display mode.

Keywords: intrusive advertising; advertising formats; internet; intrusion publicitaire; format de publicité (search for similar items in EconPapers)
Date: 2011-05-18
Note: View the original document on HAL open archive server: https://hal.science/hal-01468969v1
References: Add references at CitEc
Citations:

Published in Prospective des métiers « La Communication Numérique Demain ? », Observatoire des métiers de la publicité, May 2011, Paris-ESSEC, France

Downloads: (external link)
https://hal.science/hal-01468969v1/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01468969

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().