L'influence d'une offre sociétale transgressant les habitudes de consommation sur la relation consommateur-enseigne

Audrey Hanan () and Jean-Louis Moulins ()
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Audrey Hanan: CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université
Jean-Louis Moulins: CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université

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Keywords: Transgressions; Marketing sociétal; Engagement (search for similar items in EconPapers)
Date: 2015-10-21
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Published in ISMD INTERNATIONAL CONGRESS, Oct 2015, LILLE, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01471317

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