Performance of Product-Oriented Bop StrategiesAn Analysis by the Case Survey Method

Eficiencia de las estrategias ‘base de la pirámide’ orientadassobre los productos Un análisis por el método de sondeo de casos

Hervé Cheillan (), Geoffroy Enjolras and Gilles Guieu ()
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Hervé Cheillan: CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université
Gilles Guieu: CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université

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Abstract: The issue of the economic and social determinants of performance of strategies aimedat creating products at the bottom of the economic pyramid (Bottom of the Pyramid-BoP) is still to be addressed nowadays. The method used in this study relies on a case survey, a kind of meta-analysis which allows to capitalize the conditions and the resultsof previous studies. On the one hand, the statistical study highlights a set of significant variables such as quality and adaptation. On the other hand, it validates the existence of apositive relationship between the economic performance and the social performance.

Keywords: BoP strategy; case survey; economicperformance; social performance; estrategia BoP; sondeo decasos; eficiencia económica; eficiencia social; Stratégie BoP; sondage de cas; performanceéconomique; performance sociale (search for similar items in EconPapers)
Date: 2016
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Published in Management international = International management = Gestión internacional, 2016, 20 (numéro spécial), pp.143-161. ⟨10.7202/1063711ar⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01477872

DOI: 10.7202/1063711ar

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