Lancements de nouveaux produits, menace perçue et réactions concurrentielles

Fons Cendrine ()
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Fons Cendrine: CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université

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Keywords: menace perçue; réactions concurrentielles; nouveaux produits (search for similar items in EconPapers)
Date: 2010
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Published in 2010

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01477961

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