La relation client comme source d’avantage concurrentiel: un modèle expérimental des stratégies génériques

Gurău Călin and Fons Cendrine ()
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Fons Cendrine: Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School

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Keywords: stratégies génériques; Porter; gestion de la relation client; CRM; orientation marché (search for similar items in EconPapers)
Date: 2007-06-06
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Published in XVIème Conférence Internationale de Management Stratégique, Jun 2007, Montréal, Canada

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01478000

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