Les stratégies de défense face à l’introduction d’un produit nouveau:étude exploratoire

Fons Cendrine ()
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Fons Cendrine: CEROG - Centre d'Etudes et de Recherche sur les Organisations et la Gestion - Université Paul Cézanne - Aix-Marseille 3

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Keywords: Stratégies marketing défensives; concurrence; menace; produit nouveau; réactions concurrentielles. (search for similar items in EconPapers)
Date: 2004-06-02
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Published in 13e Conférence de l'AIMS, Jun 2004, Normandie, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01478005

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