Multimodal strategies of theorization: A historical analysis of reinforced concrete

Mélodie Cartel, Sylvain Colombero and Eva Boxenbaum ()
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Mélodie Cartel: CGS i3 - Centre de Gestion Scientifique i3 - Mines Paris - PSL (École nationale supérieure des mines de Paris) - PSL - Université Paris Sciences et Lettres - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique, EESC-GEM Grenoble Ecole de Management
Sylvain Colombero: EESC-GEM Grenoble Ecole de Management
Eva Boxenbaum: CGS i3 - Centre de Gestion Scientifique i3 - Mines Paris - PSL (École nationale supérieure des mines de Paris) - PSL - Université Paris Sciences et Lettres - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique, CBS - Copenhagen Business School [Copenhagen]

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Abstract: This paper examines the role of multimodal strategies in processes of theorization. Empirically, we investigate the theorization process of a highly disruptive innovation in the history of architecture: reinforced concrete. Relying on archival data from a dominant French architectural journal from 1885 to 1939, we studied how this new material became legitimized for the construction of buildings. Our early coding revealed three multimodal strategies associated with theorization: emotional, narrative, and lexical. Our intention when developing the full paper is to articulate these findings with well-known rhetorical strategies and develop a process model of theorization.

Keywords: theorization; multimodality; institutional innovation (search for similar items in EconPapers)
Date: 2017-07-05
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Published in EGOS Colloquium 2017, EGOS, Jul 2017, Copenhague, Denmark

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01488285

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