L'impact de la pression temporelle sur le traitement des informations

Jeanne Lallement ()
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Jeanne Lallement: LR-MOS - La Rochelle - Management, Organisation & Société - CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université

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Abstract: The purpose of this study is to analyze the effects of time pressure on information processing. To clarify time-restricted information processing, an experiment was conducted among 520 consumers of laptops using the procedure of Information Display Board. The study shows that the intensity of time pressure has a non-linear influence on the rhythm of information processing, leads to the selection of the most important information and changes slightly the decision-making strategy adopted by the consumer. The use of three levels of time pressure (none, moderate and high) reveals that the adaptation between time pressure and its dependent variables is a nonlinear process.

Keywords: Psychological research; Cognitive psychology; Consumer behavior; Consumer psychology; Shopping; Marketing; Time pressure; comportement du consommateur; traitement des informations; temps; Pression temporelle; Tableaux; Liens; Consumer research (search for similar items in EconPapers)
Date: 2010
Note: View the original document on HAL open archive server: https://hal.science/hal-01488477v1
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Citations: View citations in EconPapers (5)

Published in Recherche et Applications en Marketing (French Edition), 2010, 25 (4), pp.45--68. ⟨10.1177/076737011002500403⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01488477

DOI: 10.1177/076737011002500403

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