The Knowledge Marketing and competencies of customer for the co-creation

Le Knowledge Marketing et les compétences du consommateur au service de la co-création

Oleg Curbatov () and Marie Louyot-Gallicher
Additional contact information
Oleg Curbatov: CEPN - Centre d'Economie de l'Université Paris Nord - UP13 - Université Paris 13 - USPC - Université Sorbonne Paris Cité - CNRS - Centre National de la Recherche Scientifique
Marie Louyot-Gallicher: CREG - Centre de recherche et d'études en gestion - UPPA - Université de Pau et des Pays de l'Adour

Post-Print from HAL

Keywords: Knowledge Marketing; Co-création de valeur; Compétence créative; Connaissance du Consommateur; Economie de la connaissance (search for similar items in EconPapers)
Date: 2011-05-18
Note: View the original document on HAL open archive server: https://hal.science/hal-01490066v1
References: View references in EconPapers View complete reference list from CitEc
Citations:

Published in 32ème Congrès de l'AFM - Association Française de Marketing, May 2011, Bruxelles, Belgique, May 2011, BRUXELLES, Belgium

Downloads: (external link)
https://hal.science/hal-01490066v1/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01490066

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().