Les PME: un contexte pertinent pour l'étude des leviers de la création de valeur partagée

Arnaud Gautier (), Anca Badea () and Sandrine Berger-Douce ()
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Arnaud Gautier: GREDEG - Groupe de Recherche en Droit, Economie et Gestion - UNS - Université Nice Sophia Antipolis (1965 - 2019) - CNRS - Centre National de la Recherche Scientifique - UniCA - Université Côte d'Azur, COMUE UCA - COMUE Université Côte d'Azur (2015-2019)
Anca Badea: Commission Européenne, COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne
Sandrine Berger-Douce: FAYOL-ENSMSE - Département Management responsable et innovation - ENSM ST-ETIENNE - Ecole Nationale Supérieure des Mines de St Etienne - Institut Henri Fayol, COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne, Mines Saint-Étienne MSE - École des Mines de Saint-Étienne - IMT - Institut Mines-Télécom [Paris], FAYOL-ENSMSE - Institut Henri Fayol - Mines Saint-Étienne MSE - École des Mines de Saint-Étienne - IMT - Institut Mines-Télécom [Paris]

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Abstract: Using the concept of Creating Shared Value, Porter and Kramer (2006, 2011) suggest reconciling business strategy with CSR in organizations. However, Porter and Kramer appear to have developed their concept for large organizations. This study based on a survey of 488 French SME leaders tests the validity of the levers of the Creation of Shared Value in an SMEs' context: (1) the participation in a local cluster, (2) the redesign of products/services and markets, (3) the redefinition of the value chain.

Keywords: Small Business.; Investigation; Creation of Value; CSR (search for similar items in EconPapers)
Date: 2017
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Published in Management international = International management = Gestión internacional, 2017, 21 (4), p.109-125. ⟨10.7202/1053581ar⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01495498

DOI: 10.7202/1053581ar

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