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Magali Ayache () and Hervé Dumez
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Magali Ayache: THEMA - Théorie économique, modélisation et applications - UCP - Université de Cergy Pontoise - Université Paris-Seine - CNRS - Centre National de la Recherche Scientifique
Hervé Dumez: CRG I3 - Centre de recherche en gestion i3 - X - École polytechnique - IP Paris - Institut Polytechnique de Paris - Université Paris-Saclay - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique

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Abstract: Many projects of organizational change fail. This is usually explained in terms of actors' interplay (a struggle opposing pros and cons). This paper proposes an alternative interpretation based on an analysis of the materiality of the projects (in particular Powerpoint) through the identification of a mechanism. The mechanism highlights the phasing of the projects coupled with the demand for quick wins. The emphasis on the materiality shows the three tensions characterizing the Powerpoint and structuring the dynamics of projects: descriptive/normative, expansion/contraction, oblivion/retention.

Keywords: organizational change; organizational immobilism; social mechanism; Powerpoint; case study; narrative; changement organisationnel; immobilisme organisationnel; mécanisme social; Powerpoint; étude de cas; narration (search for similar items in EconPapers)
Date: 2016-03
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Published in Revue Française de Gestion, 2016, Processus stratégiques innovants 42 (255), pp.57 - 74. ⟨10.3166/rfg.2016.00022⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01502019

DOI: 10.3166/rfg.2016.00022

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