THE TECHNICAL OBJECT AS A RESOURCE FOR IMAGINARIES STIMULATION: THE CASE OF TWIZY IN THE AUTOMOTIVE INDUSTRY

Laura Le Du (laura.le_du@mines-paristech.fr), Sophie Hooge (sophie.hooge@mines-paristech.fr) and Pascal Le Masson (pascal.le_masson@mines-paristech.fr)
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Laura Le Du: CGS i3 - Centre de Gestion Scientifique i3 - Mines Paris - PSL (École nationale supérieure des mines de Paris) - PSL - Université Paris Sciences et Lettres - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique
Sophie Hooge: CGS i3 - Centre de Gestion Scientifique i3 - Mines Paris - PSL (École nationale supérieure des mines de Paris) - PSL - Université Paris Sciences et Lettres - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique
Pascal Le Masson: CGS i3 - Centre de Gestion Scientifique i3 - Mines Paris - PSL (École nationale supérieure des mines de Paris) - PSL - Université Paris Sciences et Lettres - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique

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Abstract: Traditionally perceived as a support of existing or latent imaginaries (Borup et al., 2006) technical objects can also support new imaginaries pre-determined by designers (Verganti, 2013) (Hatchuel, 2013) (Le Masson et al., 2011). This article suggests another approach: to consider technical objects as generative products (Brown et al., 2010) of new imaginaries non previously determined. How to evaluate the creation of new imaginaries? What are the potential advantages for an industrial firm in its innovation strategic management?

Keywords: imaginaries; management; technical objet; industry; imaginaire; gestion; objet technique; innovation; industrie (search for similar items in EconPapers)
Date: 2015-06-14
Note: View the original document on HAL open archive server: https://hal.science/hal-01503176v1
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Published in Innovation Product Development Management (IPDM) , Jun 2015, Copenhagen, Denmark

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