 Quantum Disruption Perspectives 2025-2050: Towards a Quantum Interpretation of Knowledge Marketing and an NBIC(Q)S ConvergencePerspectives de la rupture quantique 2025-2050: vers une interprétation quantique du Knowledge Marketing et une NBIC(Q)S ConvergenceOleg Curbatov ()
Post-Print from HAL Abstract: Prospects for Quantum Disruption 2025-2050: Toward a Quantum Interpretation of Knowledge Marketing and an NBIC(Q)S Convergence by Oleg Curbatov — chapter in "Knowledge Marketing: Being Competent in a Competitive Economy," Impressum, 2015 Research carried out on consumer knowledge, customer competence and co-creation situations enabled us to explore several disciplines and currents of thought: knowledge management, consumer behaviour, psychology, philosophy, the sociology of consumption and - by extension of our marketing expertise - "customer consciousness". This groundwork allowed us to introduce the new "Knowledge Marketing" project and to broach under-studied concepts such as 'consumers' tacit knowledge' and the delegation of power to the customer (customer empowerment), as well as notions not yet presented elsewhere, such as image/sound/odour/data processing within networked information systems. These investigations provided a fresh outlook on customer competence and led us to propose a wide array of marketing technologies for the 2015-2025 period, chiefly in relation to real-world projects within research-and-development-oriented firms. In the course of our work we used conventional research tools - quantitative surveys, expert interviews, qualitative individual interviews and participant observation. Nevertheless, our distinctive path (notably with EDF R&D) involved inventive research techniques: designing novel tools and processes stemming from NBIC(Q)S convergence (Nano-Bio-Info-Cognito), together with "thought-experiment" methodologies drawn from Quantum Physics (Q). Ultimately we obtained a paradoxical, breakthrough result when we revisited the data through the lens of quantum physics. At the Intel Developer Forum in September 2007, Gordon Moore predicted that his law - the doubling of the number of transistors on a chip every two years - would cease to hold within ten to fifteen years. Indeed, industry is approaching the physical limits of micro-electronics, where transistors will consist of only a handful of atoms and the insulators between them. The sector will then have to seek entirely new methods, such as stacking transistors in three dimensions, nanotechnologies neuro- and quantum computing. This new situation has propelled us toward fresh horizons for the 2025-2050 period, heralding a quantum disruption of emerging technologies: NBIC(Q)S convergence, Big Data from connected objects and the Quantum Computer: Knowledge Marketing with "Quantum-safe-by-Design", in 2025, "Quantum Marketing". "Quantum-safe-by-Design" here means that technological systems - particularly those incorporating AI, neurotechnologies, and connected devices - must be designed from the outset to be resilient to risks posed by quantum computing, by integrating ethical safeguards, cognitive security, and respect for the client's mental dignity and knowledge sovereignty. Keywords: Knowledge Marketing; Quantum Communication; Quantum; Quantum-safe-by-Design; Compétence de collectif; Connaissance client; Apprentissage Collaboratif Assisté par Ordinateur; NBIC; Prospective Scenarios; Prospective informationnelle; Modelisation et simulation numerique; Quantique; Marketing Quantique; Quantum Marketing (search for similar items in EconPapers) Published in Knowledge Marketing: être compétent dans une économie compétitive, 2015, 9789975408967 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01505966 Access Statistics for this paper More papers in Post-Print from HAL |
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