Les déterminants de la performance des rayons fruits et légumes: l'importance du management de la dégradation de la qualité des produits et de la présentation

Florent Saucede (), Jean-Marie Codron and Hervé Fenneteau
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Florent Saucede: UPVM - Université Paul-Valéry - Montpellier 3, UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - Montpellier SupAgro - Centre international d'études supérieures en sciences agronomiques - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier
Hervé Fenneteau: CR2M. Centre de recherche sur le management et les marchés - UM1 - Université Montpellier 1

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Abstract: It remains unclear how specific is the fresh produce department marketing and how high is its impact on sales. Using the case study method, we provide a new analysis of the factors influencing the performance of the department. We highlight the crucial role of department well-keeping, shrinkage control, internal logistics and procurement. Findings invite to a further analysis of team management practices, performance criteria selection, and the buying role of a department manager.

Keywords: LOGISTIQUE; CHEF DE RAYON; MANAGER DE RAYON; supplying; vegetable; ray; marketing; approvisionnement; fruit; légume; gestion; performance; rayon (search for similar items in EconPapers)
Date: 2011
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Published in Economies et Sociétés. Série AG Systèmes agroalimentaires, 2011, 10, pp.1763-1783

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01506045

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